Bruce Juice is a 100% raw, cold pressed, fruit juice and plant milk brand new to the Australian market. It launched this year with five juice and vegetable blends, Red, Redder, Orange, Greener, Golden and Nutter, an almond milk, and a packaging and visual identity treatment by China based graphic design studio Beaman Design.
Using a mix of illustration and texture, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, Beaman Design helped Bruce Juice to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.
