Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Shanghai based graphic design studio Beaman to develop a packaging treatment that would clearly communicate this new concept to consumers. Beaman‘s solution is characterised by a circular label of type, pastel colour and uncoated paper.